Local alternative rock station the PEAK needed to distinguish itself from the competition and the listener erosion that was occurring with programming sameness. So, they committed to changing up their playlist and we promised to attract an audience that would embrace the alternative view of life, unique to Vancouver indie types. This is wildposting and social media campaign that endeavoured to do just that.
BRAND102.7 The PeakTYPEPoster, Print AdAGENCYElevator Strategy
