While not an official sponsor of the World Cup, Bell’s ownership of TSN would ensure that Canadians could see every match. So, our task was to celebrate how Canada’s shared passion for football empowered by the media conduit Bell provided, was the perfect demonstration of their brand positioning, ‘Connection is everything.’ Which it truly is.

BRANDBell CanadaTYPETV / Social OLVAGENCYLeo Toronto Year2026