TELUS – Urine Powered Video Game

TELUS wanted to attract the attention of men, already predisposed to the quality of HD TV, and alert them to the TELUS offering. And they thought a bathroom ad was the place to do it. So we created the first, urine activated and operated, video game that challenged participants to navigate their way through a ski slalom course and collect HD medals along the way. With their pee.

BRANDTelusTYPEVideo, ExperientialAGENCYTaxi